Virtual Reality (VR) is a great ally to expand your business opportunities. This also applies to the Tourism industry, as our attendance to FITUR, which recently took place in Madrid, once more proved. Read More
2018 has been a great year for forma, as we have carried out an endless number of architectural visualization and interior design projects for all kinds of clients.
When forma kicked off, back in 1997, there was nobody else who could deliver architectural visualization in Spain. We were pioneers in a field, the 3D industry, which was totally unknown up till then.
When talking about architectural visualization in previous posts, we have focused on defining what career opportunitiesit offers and the main points of an excellent training in the subject.
This time we want to bring you the key points to be taken into account in architectural visualization for retail projects.
Visual effects are the different ways in which images can be edited out of a live shooting context.
Visual effects are used to create environments that pretend to look realistic while they are not, as if they really existed they would be dangerous, too expensive or even impossible to be created due to its difficulty.
Architectural visualization or 3D render has become a useful tool, we could even say essential, for architecture and design studios to communicate their projects more efficiently to their customers.
It is well known that an image is worth a thousand words and, in that sense, architectural visualization has opened a world of opportunities to all renderinfg companies and professionals that use it.
After the summer holidays, with “back to school” we have been discussing within the forma team what to write about in our blog this month. We have been thinking about it and finally concluded that, with the “back to work” in mind September is a good moment to refresh some concepts. Read More
Virtual Reality is currently one of the most powerful tools within the 3D industry. The more capacity the teams and the technology have to develop more realistic and impressive immersive experiences, the more uses we find for it in diverse professional fields.
In 1935 Stanley G. Weinbaum wrote a science fiction story called ‘Pygmalion’s spectacles’. Although the exact origins of virtual reality are something specialists do not quite agree on, they do actually agree that Weinbaum’s work is the first modern reference to virtual reality.
But, what does virtual reality consist of? What makes it different from augmented reality? Both concepts are often used mistakenly and at forma we would like to define each of their scopes. Let’s start!
Virtual Reality creates non-existent worlds. Also known as VR, virtual reality is where you completely dive into a virtual world. What does this mean exactly? It means that virtual reality allows a comprehensive sensory experience within an artificial environment, seeing nothing from the outer world.
How can we dive into a virtual reality world? It’s very simple. It happens thaks to these two elements:
- A pair of virtual reality glasses
- A headset
The glasses must be specially designed to present the virtual reality world. Plus, a screen set up right in front of the glasses’ user eyes is required. There are two types of glasses at the moment:
- Those with integrated screen: Oculus Rift, Oculus Go, HTC vive PRO, HTC Focus.
- Those requiring a Smartphone to work as a screen: Gear VR de Samsung, Day dreams y CardBoard.
Let’s have a look at what augmented reality consists of now.
This technology aims to complement a real environment with digital objects. When talking about augmented reality, we do not mean diving into a brand new artificial world, but fulfilling the world surrounding us.
Augmented reality is also achieved with special glasses, a helmet or a mobile phone lenses. Google Glass would be an example of glasses showing augmented reality, with a transparent glass that allows the people wearing them to see what they have around them.
Virtual reality and augmented reality are similar, but not the same: what are the actual differences between them?
- Virtual reality is a different reality and augmented reality transforms the current one.
- Virtual and augmented reality always require a device to be represented.
- Virtual reality is more complex than augmented reality, although there seems to be a trend change. The device required for the users immersion is often a limitation for this type of reality; as devices technological development evolves, VR broadens its scope of action.